- Strategic priorities
Through our technology capabilities, we are well positioned to capture growth opportunities across our Automotive & Licensing, Telematics and Consumer businesses. Many of our growth opportunities are driven by big industry trends, including Wearables, Connected Car, Autonomous Driving and Smart City.
Within the Automotive & Licensing business we aim to grow through technology leadership in mapmaking information systems, traffic and navigation software. To achieve leadership we will invest in automation, modularity and industry standard interfaces. We are targeting new growth opportunities in ADAS and Autonomous Driving, investing in our HD map and RoadDNA technologies.
Our Telematics business strategy is to continue to profitably grow our fleet management business and to diversify to other Connected Car services such as vehicle leasing. We expect to increase our share as the leader in a fragmented European market. We will capitalise on our scale by investing in our telematics technology, to offer a superior service and client devices and to provide APIs for complementary partner products. We will continue to invest in our Telematics service platform to strengthen our leadership position in fleet management, to enable diversification into other Connected Car services, and to grow our partner ecosystem.
Following a diversification strategy, our Consumer business has established its Sports category and will invest for further growth, with the ambition of being the number one sports wearable brand in Europe. As well as having growth potential, the Sports category is a good fit with the TomTom brand and capabilities in smart devices with associated cloud-based web applications and smartphone apps. Our traditional portable navigation category is still important and we invest at the right level to make the most of a declining category. We will exploit niche growth opportunities in Drive such as our Bridge driver terminals for businesses, which take advantage of our device platform and capabilities.